The Internet rumours about Doomsday making an appearance in the forthcoming Batman / Superman flick sent Doomsday’s first appearance rocketing up the eBay charts. (Wait… does eBay have charts?)
News that Doomsday will be taking centre stage in Superman books this Spring will surely bolster the comic’s rise.
I think the takeaway here is that Doomsday’s appearance is a lock for long-term gain. After 20 years he’s entrenched himself in Superman’s rogues gallery, and there’s an additional attraction given his ties to the landmark “Death of Superman” storyline. The short term gains also look good, unless we get news that the Superman-killing monster won’t be appearing in the upcoming movie.